It’s a week-long TODAY show series running 4/18‒4/22/16 geared toward mom entrepreneurs. Hopeful inventors can submit their product at QVC.com/QVCSprouts for the chance to pitch it on NBC's TODAY and be picked to sell it live on QVC.
You have from 2/5–3/4/16 to submit your product. Then, TODAY will select nine finalists to pitch it from 4/19–4/21/16 on TODAY’s Next Big Thing 2. Three contenders will be chosen. Viewers can vote each day on TODAY.com until 5pm ET.
On 4/22, the top three finalists will be revealed, and they’ll conduct a final pitch on TODAY. A winner will then be determined live by a panel of judges comprised of Jill Martin, Al Roker, and a QVC executive. The following day, the winner will sell their product live on QVC’s Saturday Morning Q®.